There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to...

Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an...

Selling and buying are not purely intellectual exercises. Buyers and sellers are emotional human beings, which is why great salespeople are always masters at managing their own emotions. Based upon my observation (and some pretty hefty research in emotional intelligence),...

Time and energy spent chasing different prizes and valuing different elements of the journey serve no purpose for either camp. And will almost certainly lead to lost opportunities, smaller pipelines and reduced revenue. All of which is likely to impact...

Lead nurture is crucial to Inbound Marketing and Sales. Here’s what you should be doing to effectively nurture leads through their purchase journey. The Value Offered By Effective Lead Nurture For most Inbound campaigns the prime goal is strong, relevant...

Right now there are customers looking online for your products or services. Are they finding you? At Convertz, we use a variety of Internet advertising and web marketing techniques to help READY-TO-BUY customers find YOU. We blend creative solutions with...